The firm was working on the controversial Project Maven program - an artificial intelligence (AI) project that analyses imagery and could be used to enhance the efficiency of drone strikes. Google pledges to not work on weapons after Project Maven backlash Google'ditches contract with US military' after employee revolt Google collected personal data about iPhone users, High Court hears Google quietly removes'don't be evil' preface from code of conduct Google'ditches contract with US military' after employee revolt Google quietly removes'don't be evil' preface from code of conduct This week the tech giant's chief executive Sundar Pichai responded by unveiling his company's "concrete standards" surrounding AI. However, some have suggested that the AI Principles, appear more porous than Mr Pichai's language would seem to suggest. Mr Pichai begins by prefacing the seven-point list of "objectives for AI applications" by saying it is by no means fixed or solid. "We acknowledge that this area is dynamic and evolving," he says, adding that whatever principles are included are subject to change due to the company's "willingness to adapt" its approach.